The McDonald’s Szechuan sauce, a teriyaki-like dipping sauce that was released in 1998 in promotion with the movie ‘Mulan’, is a prime — if not THE prime — example of just that. Featured on an episode of popular adult cartoon 'Rick and Morty' in 2017, the once sought-after sauce surged in demand and hype, eventually leading to McDonald’s releasing batches of the condiment in limited amounts last October. Perhaps it was a lapse of judgement or not-so-well-thought-out of a campaign, but releasing only 20 million Szechuan sauce packets across the country resulted in many disappointed (and mostly angry) customers.
from Yahoo News - Latest News & Headlines http://ift.tt/2oKxWD5
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